Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce online marketers. As privacy guidelines obtain more stringent and web browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing user info off the customer's internet browser. This brings about far better performance, improved user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shared with each vendor.
It also allows companies to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Consequently, it delivers reliable conversion tracking for iGaming associates to maximize projects, minimize lost ad spend and increase ROI. It additionally supplies remarkable precision and dependability compared to Pixel Monitoring which is why it's the recommended technique for a lot of affiliate platforms, networks and marketing experts.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate tracking approach that gets rid of cookie-based limitations and makes certain individual data protection while additionally offering enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is necessary. S2S can likewise deliver extra accurate attribution information for mobile campaigns and advertisement shipment.
Drawbacks of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your internet site that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security threats like being obstructed by ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending conversion details directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables ROAS optimization software businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally more safe and secure and assists organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, marketing professionals are seeking options to standard pixel tracking. Server-to-server tracking is one choice that provides significant advantages over pixel monitoring. It's more robust, future-proof, and permits you to record a larger quantity of conversion information throughout platforms. Nevertheless, it calls for a considerable investment in facilities and technological knowledge. Luckily, solutions like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.