Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across numerous platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations obtain more stringent and browsers limit tracking capabilities, accurate data becomes more difficult to catch.
Pixels are simple to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection method that takes the problem of gathering and refining customer details off the client's browser. This results in much better efficiency, enhanced customer experience, and the capacity to follow information privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketing experts.
Pixels are very easy to set up as they only require an item of HTML code in the conversion web page, nevertheless they are frequently limited by browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less exact attribution. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate tracking approach that gets rid of cookie-based limitations and makes certain customer data protection while additionally supplying enhanced protection attributes for scams prevention. This makes it a wonderful option for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can additionally provide more specific attribution information for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your site that sends out data to the ad system. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the user's gadget. This improves monitoring accuracy and permits companies real-time bidding (RTB) software to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally a lot more secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers restrict tracking abilities, marketers need a far better method to check their campaigns. This is why extra online marketers are changing away from pixels towards innovative analytics server-side tracking.
Verdicts
Server-side tracking is the method to go for data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and exact than pixel tracking and provides organizations much more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining more stringent, marketing experts are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable investment in framework and technical competence. The good news is, solutions like RedTrack offer prefabricated web servers that can integrate with major analytics platforms without the demand for extensive development resources.